Ivy Brand Guide
Ivy Endodontic Group

Brand Guide

Who we are
Excellence in Endodontic Care

One look for the website, the office dashboards and everything staff and patients see: calm teal, slab-serif headlines, rounded sans text, plenty of white space. Use the switch in the header to see every sample in light and dark.

Color

Teal, black and quiet grays

Click a swatch to copy its hex value. Brand colors are the same in both modes; the role colors below change with the mode.

Brand teal

Neutrals

Roles in light and dark

Teal 500 is 3.9:1 on white, so use it for marks, borders and large or bold text. For small teal text on white use Teal 700.

Typography

Bitter Pro for headlines, Open Runde for everything else

Headlines are bold with tight tracking. Section labels and buttons are all caps with wide letter spacing.

H1Bitter Pro 800 · 48px
Excellence in Endodontic Care
H2Bitter Pro 700 · 36px
Our Team
H3Bitter Pro 700 · 24px
Advanced Treatments
H4Bitter Pro 600 · 20px
Personalized Endodontic Care
BodyOpen Runde 400 · 16px / 1.65
Our caring team works hard to make sure your visit is as easy and comfortable as possible, giving you the personalized attention you deserve.
Body smallOpen Runde 400 · 14px
12865 Main Street #201, Garden Grove CA 92840
Section labelOpen Runde 500 · 12px · 0.15em
Who we are
Button textOpen Runde 700 · 14px · 0.06em
Book an appointment
Buttons

Nearly square, all caps

4px corners, never pills. The outlined button fills with teal on hover. In dark mode a filled teal button takes dark text.

Outlined
Solid, navigation call to action
Solid teal
Cards

White cards on a light gray ground

12px corners and a soft shadow. No colored accent borders or stripes. Photo on top or to the left.

Office photo
Garden Grove
12865 Main Street #201, Garden Grove CA 92840
714-530-7888
Office photo
Irvine
4040 Barranca Pkwy #135A, Irvine CA 92604
949-262-1300
MU
Mary Um, MD, MS
CS
Cary Syamken, DDS
Spacing, corners and shadows

Generous space, soft edges

Sections on the website take 80 to 120px of vertical padding. Cards take 24 to 32px inside, with 24 to 32px between them.

Spacing scale

Corner radius

4pxButtons
8pxSmall cards
12pxLarge cards
16pxOverlays

Shadows

XSSubtle lift
SMCards
MDHover
LGOverlays
Voice

Warm, reassuring and professional

Speak to the patient. Use "you" and "your visit". Never clinical or cold.
Confident, no jargon. Sound like a caring specialist who explains things plainly.
Label, then heading, then copy. A small all-caps label sits above each bold heading.
Casing. Headlines in Title Case. Section labels and buttons in all caps.

"Our caring team works hard to make sure your visit is as easy and comfortable as possible."